Daniel Elfen is the CEO of Philip Morris Ltd Israel since 2015, leading its 300 people strong company in Israel through an innovation-based transformation based on reduced risk products. In 2017, Daniel launched Philip Morris International’s Innovation Outpost in Tel Aviv to leverage and engage with the Israeli startup ecosystem. Prior to Israel, Daniel held the positions of General Manager of Philip Morris in Bulgaria, CFO of Philip Morris in Spain and Head of Planning & Business Development of Philip Morris in Switzerland. Prior to working for Philip Morris International, Daniel was a Senior Consultant with Arthur Andersen Business Consulting. He holds an MBA from INSEAD and is a Chartered Financial Analyst.
