Jennifer established the Retail & Consumer Analytics Practice Leader for Deloitte Canada. She sits on the global retail executive team. She is the lead partner for the largest grocer in Canada and is the largest wine brand in Canada Most recently Jennifer has lead establishing Cannabis as a sector for Deloitte Canada and has grown the practice by 250%.
Her mandate is to leverage her Retail and Consumer expertise in Omnichannel to help clients make sense of the vast quantities of
data which exists in their organizations utilizing a insight-data driven approach via artificial intelligence and cognitive machine learning techniques. She focuses on assisting clients in developing insight-driven strategies to deal with an increasingly connected consumer and complex business issues. These strategies include – developing data monetization strategies, transitioning from a multi-channel organization to “insight driven” organizations by building and operationalizing eCommerce platforms, mobile capabilities and the re-designing the retail network. She also assists clients in embedding Advanced Analytics into her clients’ business to deliver a one-brand (“Omnichannel”) experience. Jennifer leads a multi-faceted and cross functional team ranging from strategists to and advanced analytics teams including market researchers and data scientists.
Jennifer is the Global Managing Partner for Deloitte’s Global Clients & Markets Advisory Practice, focusing on developing and
delivering Deloitte’s global advisory go-to-market strategy. Jennifer’s clients range from leading global brands and manufacturers, internet gaming, fashion, retail and grocery. She is the thought leader behind Deloitte’s global “Omnichannel Customer Experience Index” powered by Deloitte advanced analytics platform which competitively monitors path to purchase capabilities for clients utilizing crowdsourcing techniques.
Jennifer is an accomplished thought leader and has presented at key industry platforms such as Deloitte’s Retail Outlook which
launched: “Future Proofing Your Retail Business: Balancing the Art and Science of Advanced Analytics in Customer Experience,”,
ICSC, Marketing Magazine, and BNN. She has also personally authored over a dozen industry whitepapers including: “CMO 2.0
takes charge: How chief marketing officers will succeed in the Omnichannel era”; “Consumer Experience: The New Brand
Imperative”; “The Consumer Evolution: Changing Behaviors Triggers New Business Models”; “2016 Omnichannel Customer
Experience Index: Which Retailers are Leading and Lagging?””. She is also on the faculty for Deloitte’s global education center in Westlake, Texas called “Deloitte University” which is focused on best in class training and education for thousands of Deloitte consultants around the world.
While in industry, Jennifer worked all over the world: Mergers & Acquisitions / Treasury for a large US telecom company in Hong
Kong, China; European Marketing Group for a large US consumer electronics company in Stuttgart, Germany; and marketing
strategy and implementation for a large US entertainment company in Canada. While at Bell Internet, Jennifer led the strategy
development and operationalization of one of the largest and fastest wireless internet roll outs in the organization’s history including the retail channels.
Jennifer sits on the board of MERIT Award Bursary Program, a not for profit that helps immigrant and low income children stay in
school. She also works with large international aid organizations in developing the strategic plan focused on restructuring and
enhancing the performance of the microfinance institutions in Azerbaijan. She is the key strategic adviser the Azerbaijani Microfinance Association (“AMFA”) , an association of 27 microfinance institutions in Baku, The focus of her work was to promote self-sustainability and self reliance within the microfinance industry. Recently, Jennifer began working with the Asian Credit Fund, a microfinance
institution which focuses on rural poor women, in Almaty, Kazakhstan in developing their 5-year growth strategy.
Jennifer holds a Masters of Business Administration from the Rotman School of Business, University of Toronto, and an undergraduate degree from the University of Waterloo. She was recently awarded the 2017 Manulife Mentor of the Year by Ascend